Concept, UI.UX , Visual identity, Branding language, Gaming, Typography
Wabi Sabi is a Japanese tradition that says “find joy in the little things”. As things go older by age and decay they are more beautiful. The “intentional” mistakes are beauty and symbols the perfection. The “defective” and the “missing” is the whole.
In this project I took the concept of “Wabi Sabi” and translated it into the digital world as I see it. The project functions as a site/game that you can enter and wander inside the Wabi Sabi’s digital museum.
WABI SABI SITE
figma , Adobe After Effects, Photoshop, illustrator, Construct
You can Try & Play in the end of the page
// THE GOAL
My goal was to create a new concept to "wabi sabi" and transfer it to our world today.
// THE CHALLENGE
My challenge was to take a completely different concept from the digital world and convert it into this world while referring to its values and adapting them to today's reality.
Also, I wanted to make a “out of the ordinary” website, 3D, that the user could experience for them and make “mistakes”, thus each person would have a unique experience.
// THE SOLUTION
Through an in-depth study of the values of wabi-Sabi and my belief in this concept, I slowly began to imagine what I see in the digital world and how I can take it to the values of wabi-Sabi.
GOAL & PROBLEM
Wabi-sabi is a Japanese aesthetic and philosophical concept that values the beauty of imperfection, transience, and the natural cycle of growth and decay. It finds beauty in the simple, rustic, and unadorned, emphasizing authenticity and appreciating the signs of age and wear.
Wabi-sabi encourages people to embrace the natural world and the passage of time, celebrating the uniqueness of each moment and object. This concept has influenced various aspects of Japanese culture, including art, design, architecture, and even the way people approach life and mindfulness.
In order to design a platform that would preserve the values of wabi Sabi while adapting to the digital medium, I first had to understand the problems and challenges I was facing. I interviewed several people who know ancient Japanese culture well and thus created several personas.
Every person can enter and experience their own point of view in the world I created. The mistakes - both intentional and unintentional, are the ones that are important and welcomed.
I referred to the wabi-Sabi values - deliberate mistakes, points of view, colors that were converted from reality into the digital.
I decided to focus on the user's journey by emphasizing the digitization of Vabi Sabi and the conversion of the concept to our world today. The user goes through the digital world and gives a personal meaning to the concept that allows him to better understand the essence.