Concept, UI.UX , Visual identity, Branding language, Typography
A Jewish restaurant based on a timeline from the Middle Ages to the present day. The restaurant offers a taste of Jewish history Throughout different periods. This allows the customer to learn and explore different flavors at different times.
In this project I created branding for a restaurant. The branding included logo design, branding language and identity , interior design, website design, menu, products, digital marketing and brand book.
Branding, Product design, Concept, Print, UI/UX, Social media
// FINDING THE PROBLEM
A unique application was developed and designed for the festival that fits the nature of the festival. Below - a radio accompaniment of some of the songs that will be performed at the festival to inspire a desire to come and participate.In the application you can purchase tickets securely, and read information about the various artists who will appear during the festival.
// THE GOLE
My goal was to create a combination of and old and modern restaurant that represents the legacy of jewish foods.
// THE QUESTION
How do I create a restaurant that preserves Jewish culture and preserves the uniqueness of today and the past?
GOAL & PROBLEM
The logo symbolizes the essence of the restaurant and contains the shape that creates the word “Restory”. The circle around the shape symbolizes the dimension of time and remind a clock, infinity, circularity and repetition that reinforce the restaurant’s values. Also, the logo is built in two different ways that create a strong contrast which characterizes the difference between the medieval period and today.
// POSTER DESIGN & BRAND BOOK
The poster is part of the restaurant’s advertising. Every week the poster is changed to a special event. The project also has a brand book which is specifies all the properties of the branding.
In the end , it was important to me to produce a restaurant that is following its values: curiosity, legacy, change & learning. A restaurant that will arouse thought and interest.
I designed aprons made with meticulous sewing. The aprons are changeable and dynamic and include the branding and the illustrations I created.
// THE APRON PRODUCTION PROCESS
I made the apron myself using acrylic paintings. I wanted to illustrate myself on the apron to create the authenticity that is in the restaurant itself, combined with manual typography that shows the personal hand.
The research included a study of the characteristics of Judaism, and Jewish food from the Middle Ages and its association to the present day, a study of Jewish lettering and cave illustrations. Also, My visual research included the appearance of the restaurant from the inside, optional restaurant names and various sketches for logos.
SOCIAL MEDIA & SITE
The restaurant has a site where you can be impressed by the atmosphere of the restaurant and book a reservation. In addition, there is an Instagram page to advertise the restaurant and showcases the flagship dish every week.